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Audience Worksheet: 3/21/2012
Kind of Viewer
Primary
Secondary
Education
High school/some college
College/University
Professional Experience
Working man/woman
Student/worker
Job Responsibilities
Providing for family
Providing for family
Personal Characteristics
Independent, aware, quiet, frugal, cautious
Independent, vaguely ignorant/unaware
Personal Preferences
Prefers to stay in the background
Willing to make a stand if provoked
Cultural Characteristics
Prefers to stay in the background, but is one of the many that determines the path of history
Involved and informed
Attitude Toward the Photographer
May not know photographer
Some interest
Attitude Toward Subject
Standoffish, ambivalent, afraid
Interest and curiosity
Expectation about the Subject
Political, “much bigger than me/what I can handle”
Political, shock value
Expectation about the Photograph
Shock value, repulsive
Shock value, intriguing, repulsive
Reasons for Viewing the Photograph
Morbid curiosity
Morbid curiosity
Way of Viewing the Photograph
Skim it, do a double-take and study it
Skim, then study, attempt to analyze
Viewer Skill
Non-critical examination/analysis
Capable of analytical examination
Viewer’s Physical Environment
City environment
School environment
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Audience Worksheet: 3/21/2012